Module 2: Getting your news into the media

How important are timing, the right channels, and the form in which your news is offered?

This module is taught in Dutch. There's room for 30 participants.

Having news is one thing, but often it's a lot harder to get it into the media in the right form and at the right moment in time. That's why you should gear the form to the content, because its form will also determine whether your news gets the attention it deserves. Make sure to variegate your communication: go from conventional press releases to pointed interviews, poignant blogs, news videos, or a well-chosen social media post.

In this module, you'll learn the importance of timing, newsworthy stepping stones and the choice of the right communication channels to boost your story's impact. And how best to build up a good relationship with the journalists. And finally, we'll guide you through the entire preparation process of a PR campaign.

Bert Bouserie

Bert Bouserie's won his spurs, both as a PR consultant and as a marketing and communication manager—both in corporate life and at different communication agencies. Like no one else, he understands the art of turning any story into news.

Getting your news into the media:
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